15 page paper | MKTG600 | American Public University

The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.

Required Marketing plan Headings:

Executive Summary

Situation Analysis

 -Market Summary

 -Target Markets

Marketing Demographics

 -Geographics

 -Demographics

 -Behavioral factors

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competitors Analysis

Market Strategy

 -Marketing objectives

 -Financial objectives

 -Positioning strategy

Marketing tactics

 -Product

 -Price

 -Distribution

 -Communication

 -Research

Financials

 -Break-Even Analysis

 -Sales Forecast

 -Marketing Budget

You MUST upload assignment into the ASSIGNMENT page or attach as a Word document.

Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#

Course Objectives:

  1. Develop a Marketing Plan.
  2. Define the types of marketing research.
  3. Analyze potential pricing alternatives.
  4. Define channel strategy
  5. Design a sales management plan.
  6. Define the process for bringing a new product or service to market.

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