Write at least 100 words for each response.
1. B2B Marketers must focus on measuring customer satisfaction on a regular basis. Consider how the company DELL might measure customer satisfaction on a quarterly basis, especially if they are in a global market. Discuss the relationship between customer satisfaction and loyalty.
2. For many years, critics have charged that intermediaries contribute strongly to the rising prices of goods in the American economy. Would business marketers improve the level of efficiency and effectiveness in the channel by reducing as far as possible the number of intermediate links in the channel? Support your position.
3. B2B Marketers must understand the way supply chain management can affect marketing strategy. Describe the role the Internet plays in enhancing supply chain management operations.
4. Describe a situation in which total logistical costs might be reduced by doubling transportation costs.