discuss the relevance of the “standardisation” vs. “adaptation” debate.

Math 1139
July 30, 2019
Has mobile technology and social media made it easier for businesses to compete or has information technology only raised the bar on what is required to be able to do business in the 21st century?
July 30, 2019

a. In the context of global marketing, critically discuss the relevance of the “standardisation” vs. “adaptation” debate. (30%)b. Explain when either of these strategies might be appropriate by using examples of your choice. (20%)


 

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discuss the relevance of the “standardisation” vs. “adaptation” debate. was first posted on July 30, 2019 at 9:10 pm.
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