Please answer each question separately. Each question must be 250-300 words each. Please be plagiarism free and also, make sure sources are cited APA.
1. Strategic leaders must make sure that the firm maximizes its core competencies. Discuss how strategic leaders can achieve this task.
2. Strategic leaders develop the firms strategic direction. The strategic direction specifies the image and character of the firm. Discuss how the ethics of the strategic leaders affect the image and character of the firm.