Ethical Considerations for Health Care Marketing Research

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Select a data collection or reporting method used in health care marketing research and related ethical considerations. 

2. Analyze ethical considerations for the data collection or reporting method. 

3. Recommend strategies to address unethical behaviors that may occur when using this method in health care marketing research. 

4. Defend or argue your recommendations. 

5. Suport your response by identifying and explaining key points and examples.


Gagez, A. E., & Sims, R. L. (2014). Ethcal attitudes toward marketing research practices: A cross-cultural study. Journal of Multidisciplinary Research

Ferrell, O. C., & Keig, D. L. (2013). The marketing ethics course: current state and futue directions. Journal of Marketing Education, 35(2), 119-128

Agganwal, P., Valdyanathan, R., & Castleberry,S. (2011). Managerial and public attituds toward ethics in marketing research. Journal of Business Ethics, 109(4),