Executive summary | Marketing homework help

Scenario

Assume you work as a Research Analyst for McKinsey & Company. Your team recently completed a large research project on the status of data analytics in the business world. The full report has been drafted. And now you need to write an Executive Summary to accompany the report. 

Read CONCISE: Opportunities Still Uncapturedand draft the Executive Summary that will be included with the report. Your Executive Summary needs to be comprehensive, yet concise.  A copy of the Opportunities Still Uncaptured report is in the Assignment folder.

NOTE: An Executive Summary is an important business writing genre that is used to summarize longer documents for organizational decision-makers who have limited time. 

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