Watch the video, International Marketing Foundations: The Four Ps of Marketing
- In this course, you will create a hypothetical company that is built on the 4P’s of marketing. This company must be located in the United States and cannot be a company that you already own or work for. Ideally this should be a for-profit, consumer-based business.
- For this first discussion, describe your hypothetical company, its physical location (this is required), and the product it makes or the service it provides. How is this company responsive to the demands of the current coronavirus pandemic? This should be a 300 – 500-word discussion.