What Is A Brand?

salvage value at the end of its useful life.
August 1, 2019
Discussion Assignment.
August 1, 2019

What Is A Brand?

What Is a Brand? – Watch the videos, What Is a Brand? and Understanding Why Brands Are Important, and answer the following questions:

Question One

Tell us your favorite brand. Give a full description of this brand and why it is your favorite.

Question Two

Describe your favorite brand’s promise. Remember that a brand promise not the same as slogan or tagline. What elements of the brand convey this message to you.

Question Three

Name and describe three brand touchpoints. Explain why these are important to support the brand.

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