What Is A Brand?
What Is a Brand? – Watch the videos, What Is a Brand? and Understanding Why Brands Are Important, and answer the following questions:
Tell us your favorite brand. Give a full description of this brand and why it is your favorite.
Describe your favorite brand’s promise. Remember that a brand promise not the same as slogan or tagline. What elements of the brand convey this message to you.
Name and describe three brand touchpoints. Explain why these are important to support the brand.
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